The Belgian Chocolate Experience: Chocolate Nation & Octave

STRATEGY
concept development
branding
INTERIOR DESIGN
menu engineering
communication

A visual identity that makes them all melt

true. food agency designed the logo and visual style of both Chocolate Nation,

the largest Belgian chocolate museum in the world, and Octave, the museum’s restaurant and also conceived the interior of Octave as well.

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The story of Chocolate Nation started when two passionate entrepreneurs decided to create a museum dedicated solely to Belgian chocolate.

Visual identity

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Octave

Octave’s logo is closely related to the one of Chocolate Nation, with the playful twist in the ‘O’ visually suggesting the number eight. Moreover, the playful shapes highlight that chocolate is a product one will truly melt for.

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In its first year, the museum already welcomed thousands of visitors, with many more to come in future years.

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