Cultivating tradition and flavor with Averbode Abbey's artisanal food range
STRATEGY
positioning
concept creation
product development
communication & campagne
branding
Long story short
Averbode Abbey asked true. to develop the brand culture for its new range of food products.
Developing and advancing a brand from its initial concept to its successful placement on retail shelves.
Branding
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'Averbode Abbey'
In co-creation with the abbey community, we went through an intensive branding process that resulted in an attractive concept and full brand story for Averbode’s beer, cheese bread range and so much more...
Today the Averbode brand has a portfolio of almost 10 items, all listed at Delhaize. Whereas today we provide all communication and campagne ideas for the brand.
Hungry yet?
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