Transforming an iconic bakery brand for Deutsche Bahn
STRATEGY
CONCEPT EXPERIENCE
branding
INTERIOR DESIGN
route to marketing
We partnered with
Le Crobag, a distinctive German fast-casual concept prevalent in travel hubs.
Our collaboration involved a repositioning, introducing a true. fresh branding- and illustration style including packaging, uniforms and other elements to reflect the new identity cohesively.
A new shop opening in Berlin marked a significant milestone, showcasing a thoughtfully transformed interior.
Concept experience
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Content
We strived for an ambiance that blended comfort and aesthetics, capturing Le Crobag’s character.
Our role extended into the digital realm, where we focused on crafting engaging content that resonates with the brand’s ethos. Through this, we aimed to enhance Le Crobag’s presence, shining through in travel venues.
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