a fresh new look for one of the leading bakery chains

STRATEGY
positioning
concept creation
branding
INTERIOR DESIGN

Interior

To start off, we provided a new look in interior for their new Bakery Station in Hasselt.

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And we took the lead in repositioning Croustico and giving them a warm and modern rebranding.

Branding

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'A warm and
contemporary look'

The new identity, is a fresh take of the old version, which gives a way more contemporary look. Together with a warm color palette, it embodies their artisan roots and commitment to quality. We extended this visual language across all touch points, including packaging, signage and digital assets.

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For the shop, we crafted an inviting space with a bright, warm orange setting the tone, complementing the modern character of Crousticos new identity.

The layout was optimised for efficient service, creating a seamless customer journey from entry to purchase.

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