Bap and Dak — a new Brussels hotspot.
STRATEGY
concept development
branding
INTERIOR DESIGN
menu engineering
communication
Bap and Dak
brings Korean comfort food to the lively Flagey neighborhood.
Inspired by his many travels to Korea, the owner of Bap and Dak asked true. to develop a concept for Korean Comfort Food in Brussels. true. and real. developed an overall concept starting from the brand development to delivering the interior design of this new Brussels hotspot.
By defining the brand DNA and brand story the base for the visual identity is set, ensuring a consistent output across all executions, from brand identity to interior design or photography to food experience.
A visual identity where East meets West
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Finetuning the menu
To accommodate the owner’s ambition to bring authentic bibimbap and Korean Fried Chicken to the streets of Brussels, true. helped to develop an exciting and balanced menu.
Already loved by many, we are eager to see how this new Korean comfort food staple will evolve and win even more hearts in the coming years.
Hungry yet?
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