Seoul South Station: A Fast Food Revolution
branding
concept creation
INTERIOR DESIGN
Seoul South Station
We are thrilled to introduce Seoul South Station:
a dynamic fast food concept that redefines traditional Korean cuisine with speed, quality, and metropolitan flair located in Leuven and Gent. Two more outlets in Brussels and Antwerpen are coming soon.
At True Agency, we spearheaded the creative process behind Seoul South Station focusing on interior design, branding, and concept creation, including the development of its unique name and food DNA.
The name Seoul South Station not only pays homage to the origin of the product but also shows the bustling, fast-paced essence of metropolitan life.
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Seoul South Station
is more than just a fast food joint—it's a culinary journey that brings the vibrant flavors of traditional Korean food in a quick, straightforward, and high-quality way.
Through our branding efforts, we've crafted an identity that resonates with our target audience—an outgoing, approachable vibe that invites customers to explore the bold flavors and energetic atmosphere of Seoul South Station.
Experience a revolution in fast food—where tradition meets innovation, and every bite tells a story.
Hungry yet?
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