G&V Energy Group
For G&V Energy Group, we undertook the challenge of reimagining the petrol experience as we know it, redefining what a gas station can be.
The first milestone in this transformative journey is Esso Vogelzang, located on Vogelzanglaan in Antwerp.
Originally built in 1974 by renowned Antwerp architect Léon Stynen, this iconic Esso site has undergone a two-year renovation to preserve its architectural heritage. The result? A space where history meets future-forward design and functionality.
A 360° Collaboration with True. Agency
Esso Vogelzang showcases our ability to deliver on all fronts, thanks to our unique 360° approach. Working closely with the G&V team, we tackled every aspect of the project to ensure a holistic and impactful result.
A unified and visually striking brand identity.
Every touchpoint—logos, menus, signage, and more—was designed to create a consistent and engaging experience.
Food takes center stage in this reimagined gas station. We developed and implemented a dynamic lineup of food offerings to meet diverse customer preferences:
Harry’s Burger – premium, freshly prepared burgers
Mangiaré – authentic Italian pasta
Kei Jei – freshly made sushi
Jean sur Mer – innovative fish street food.
A Destination Beyond Fuel.
Esso Vogelzang is no longer just a place to refuel your car—it’s a place to refuel your body, enjoy a thoughtfully designed space, and connect with a piece of Antwerp’s architectural history.
